From December 2012 – Febuary 2013 as part our Roots season and just to experience the beautiful West Africa, the iindigo team travelled to Ghana. As well as collaborating with some up and coming afro beats artists and doing the creative make up and body art for some music videos, we decided to work on our own iindigo project.
As part of our Roots season, we wanted to execute four strong shoots that captured and portrayed the magnificent country we were in.
The first few weeks were spent relaxing with the locals, shopping in markets and model scouting. During that time we noticed how prominent and widely used the West African Adinkra symbols were, from napkins in restaurants to home and hotel decor. Each symbol had a deep and powerful meaning and we decided to choose four of the strongest and incorporate one in each of our shoots.
For example the first shoot ‘Gye Nyame Locks’ focused on the Gye Nyame symbol which means ‘supremacy of God’. Our model had a powerful image with the dreadlocks having strong Godly connotations due to the Rastafarian movement in Ghana, and we shot on the beach giving that close to nature feel.
For more information about these shoots, their meanings and to see the final pictures from our West African collection please check these out under the collection tab.
Overall the trip was unbelievably life changing for all of the team, we embraced inspiration from every angle and have big plans for future projects with Ghana in mind, all kicking off at the end of the year so look out for that.